The partnership between Sears Holding (SHLD) and Amazon (AMZN) could hurt the bottom line of the big two home improvement companies, Lowes (LOW) and Home Depot (HD). Lowes stock is down 5.5% and Home Depot is down 4.5% on the news.
Lowes and Home Depot were thought by analysts to be “safe” from Amazon’s encroachment into the traditional retailers’ marketplace. After all they sell a lot of products, analysts pointed out, that Amazon probably would never be able to sell. Everything from lumber to appliances. With the partnership between Sears and Amazon, the large appliance market will see a shakeout.
Here is an update on Home Depot and Lowes Stock along with a look at support levels and the adjustments I will be making with my current trades.
The rest of this strategy article is for FullyInformed Members.
Amazon Clobbers Lowes and Home Depot With Sears Deal – Adjusting My Trades – July 20 2017
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