Clorox Stock has been in my portfolio since 2009. CLOROX STOCK symbol is CLX and it trades on the New York Stock Exchange. Clorox Stock is an old stock. It has traded on the Stock Exchange for decades. This years marks the 100 Anniversary of Clorox. Since 2000 Clorox Stock dividend has increased 200 percent. There have been two stocks splits in the late 1990’s. A 2:1 stock split in 1997 and another 2:1 split in 1999.

Clorox is a profitable company in the Household Products Industry Sector. Earnings per share is up just 2.72% over last year at $4.15. Cash flow is up just 1.8% over last year at $5.48 per share. The PE is 18.6 times while the industry average is 22.5 times. Analysts in general are negative on Clorox Stock earnings growth going forward. Meanwhile dividend growth and share value growth has grown tremendous over the years. Today Clorox Stock pays the highest dividend among the Household Products Industry yet Clorox Stock has not been able to grow revenues as fast as other companies and it is continuing to lose market share.

Clorox Stock 2013

Clorox Stock has a history of share and dividend growth

Clorox Stock (CLX Stock) Investment Strategy

I have earned double-digit annual returns from put selling and the few Clorox Stock trades I have done using primarily the Bollinger Bands Strategy Trade. To learn more about that strategy consider these links: Understand The Bollinger Bands Strategy Trade – Strategy Paper details out the strategy View All Bollinger Bands Strategy Trades The investment strategy for Clorox Stock is once again Put Selling at what I believe is fair value and if assigned shares, collect the dividend while selling covered calls to be exercised out of the stock. I am not interested in holding Clorox Stock for more than a few months at best so I will probably sell in the money covered calls if assigned shares of Clorox Stock.

Clorox Stock (CLX Stock) Trades For 2013 – Year 5

CLOROX STOCK TRADE STATS:
Capital Currently In Use:
$45,010.00
Income Earned in 2013: $14541.00
Total Income Earned Since Trade Started In 2009: $45954.00
Total Of My Own Capital Required If All Naked Puts Are Assigned: $.00
Number Of Shares If All Naked Puts Were Assigned: 500
Share Price Valuation (Total Capital Required/Number of shares): $0.00

REVIEW PRIOR YEARS:
Review Clorox Stock Trades For 2012
Review Clorox Stock Trades For 2011
Review Clorox Stock Trades For 2010
Review Clorox Stock Trades for 2009
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DateStock At
Time Of
Trade
Action Taken (All Figures Are US Dollars)
ACTIVE TRADES ARE HIGHLIGHTED
Commission is $1.00 per option contracts + $5.00 per trade
Comm.Shares
Held
Capital
In Use
Gain/LossTotal
Income
Sep 17 2012
69.75Sold 3 Clorox Stock Naked Puts 19JAN13 $65 for .93
Comments: To Understand this trade read this Clorox Stock Article (status: expired)
10.7519510.75268.75
Dec 31 2012
72.40Sold 5 Clorox Stock 16FEB13 $70.00 Puts for $1.00 (status: closed Jan 15 for .05)
10.0035010.00490.0031413.00
The above are the remaining two trades from 2012. You can review Clorox Stock 2012 Trades through this link. Total capital earned in 2012 = $10668.75 / $54520.75 capital in use = 19.5% return

All Clorox Stock Trades Below Are in 2013
Jan 774.25Sell To Open (STO) Put Selling 10 CLOROX Stock Naked Puts 16FEB13 $75.00 for $1.60 (status: BTC Feb 1 for .20 cents)15.0075015.001585.0032998.00
Jan 774.25Sell To Open (STO) Put Selling 5 Clorox Stock Naked Puts 18JAN14 $70 Strike for $3.60 (status: closed for 10 cents- Oct 23 13)  (return on the leap trade was .57% per month)
Comments: Leap Put Trade
10.00 35010.001790.0034788.00
Jan 1576.70Buy To Close (BTC) 5 Clorox Stock 16FEB13 $70 puts for .0510.00(35.00)34753.00
Jan 1876.84Jan Options Expiry: $65 naked puts expired
Jan 18
76.10Sell To Open (STO ) Put Selling 5 Clorox Stock naked Puts 16FEB13 $77.50 for $1.85 (status: expired)
10.0038760.00915.0035668.00
Jan 3178.40Sell To Open (STO) Put Selling 3 Clorox Stock naked puts 16FEB13 $80.00 for $2.65 (status: expired)8.0024008.00787.0036455.00
Feb 179.30Buy To Close (BTC) 10 Clorox Stock naked puts 16FEB13 $75 for .2015.00(215.00)36240.00
Feb 2New article discussing trading ranges on Clorox Stock and what to watch for. Select this link to read this CLX Stock article.
Feb 2Another new article looking at selling in the money put options against CLX Stock. Select this link to read this article.
Feb 1581.75Feb Options Expiry: $77.50 and $80 naked puts expired
Feb 1581.70Sell To Open (STO) Put Selling 10 Clorox Stock Naked Puts 20APR13 $80 Strike for $1.05
Comments; To Understand the change in strategy from selling in the money puts to selling out of the money puts read this article.  (BTC Mar 25 for .05 cents)
15.0080015.001035.0037275.00
Feb 2282.39Sell To Open (STO) Put Selling 5 Clorox Stock Naked Puts 20APR13 $82.50 Strike for $1.20 (status: expired)
10.0041260.00590.0037865.00
Mar 8 83.80Sell To Open (STO) Put Selling 3 Clorox Stock Naked Puts 19OCT13 $75 Strike for $1.15 (status: expired)
8.00 22508.00337.0038202.00
Mar 1883.55Sell to Open (STO) Put Selling 5 Clorox Stock Naked Puts 19MAY13 $82.50 Strike for $1.55 (status: expired)10.0041260.00765.0038967.00
Mar 2586.00Buy To Close (BTC) 10 Naked Puts 20APR13 $80 Put Strike for .0515.00(65.00)38902.00
Apr 886.35Sell To Open (STO) Put Selling 5 Naked Puts 18MAY13 $85.00 put strike for $1.40 (status: expired)10.0042510.00690.0039592.00
Apr 1989.53April Options Expiry: $82.50 naked puts expired
Apr 2487.86 (STO) Put Selling 8 Naked Puts 18MAY13 $82.50 put strike for $0.50 (status: expired)13.0066013.00387.0039979.00
May 184.70Bought 500 shares of Clorox Stock at $84.70
Comments: This is a trade for a bounce back in the stock. I may close one set of $82.50 naked puts in lieu of owning the stock for a day or two. (status: Sold May 1 for $84.70)
5.00(42355.00)
May 386.44Sold 500 shares of Clorox Stock at $86.445.0043215.00860.0040839.00
May 1787.37May Options Expiry: $82.50, $85 naked puts expired
Comments: Read this article which discusses my outlook for the stock
    
Jun 382.25Sell To Open (STO) Put Selling 5 Clorox Stock naked puts 20JUL13 $80 put strike for $1.55 (status: expired)10.0040010.0076541604.00
Jun 583.25Bought 500 shares of Clorox Stock at $83.25 (sold for $85.25 Jun 14)5.00500(41635.00)
Jun 1485.25Sold 500 shares of Clorox Stock at $85.25
Comment: With the stock back to above the Middle Bollinger Band I doubt it has enough strength to push to the Upper Bollinger Band. I am closing here.
5.00042620.00985.0042589.00
Jun 2081.22Sell to Open (STO) Put Selling 5 Clorox Stock naked puts 17AUG13 $80.00 for $1.90 (status: expired)10.0040010.00940.0043529.00
Jul 1987.45July Options Expiry: $80 naked puts expired
Aug 1684.09Aug Options Expiry: $80 naked puts expired
Sep 1882.90Sell To Open 5 naked puts 19OCT13 $80 put strike for $.50 (status: expired)
Comments: read this article which discusses this trade
10.00 40010.00240.0043769.00
Sep 2781.90Sell to open 5 naked puts 19OCT13 $80 put strike for $.73 (status: expired)
Comments: read this article which discusses this trade
10.00 40010.00355.0044124.00
Sep 3081.30Bought 500 shares of Clorox Stock for $81.30
Comments: Please read this article which discusses using history to understand and trade in a stock.
5.00500(40655.00)
Oct 8 80.20Sell to Open 5 naked puts 16NOV13 $80 put strike for $1.55 (status: expired)
10.00 40010.00765.0044889.00
Oct 982.69Sold 500 shares of Clorox Stock for $82.69
Comments: Please read this article which discusses this trade.
5.00041340.00685.0045574.00
Oct 1885.75Oct Options Expiry: $80 and $75 naked puts expired
Oct 2387.45Buy To Close (BTC) 5 Naked Puts 18Jan2014 $70 put strike for .10 cents10.00(60.00)45514.00
Nov 1693.60Nov Options Expiry: $80 naked puts expired
Dec 392.30Sell to open 5 naked puts 18JAN14 $90 put strike for .90 cents
Comments: This article explains the outlook for Clorox stock and how I managed a 30% return in 2013
10.0045010.00440.0045954.00

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